7 Brew, a fast-growing QSR brand, saw a powerful opportunity to boost consistent drive-thru traffic while inviting more customers to discover and enjoy their full range of bold, flavorful offerings. With March Madness on the horizon, 7 Brew sought a dynamic experience that captured the excitement of the tournament, showcased their standout flavor lineup, and ultimately grew loyalty and generated repeat visits nationwide.
7 Brew transformed routine coffee runs into unforgettable discovery moments through the Flavor Madness Scratch 'N Win campaign. Customers scanned QR codes during drive-thru visits to enter an instant-win experience for prizes including a Ford Bronco Wildtrak grand prize.
Each day featured different 7 Brew flavors, turning every scratch into a flavor education moment. This approach created a compelling reason for visits every day while introducing customers to their full menu of featured flavors. By embedding education within entertainment and rewards within routine, 7 Brew solved multiple business objectives through a single, seamless customer experience.
The campaign generated a replicable engagement framework that took 7 Brew's already viral brand to new heights and delivered a platform for growth beyond the immediate metrics.
