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The Buffalo Bills pulled out all the stops for their fans this preseason, as they looked to mount up for another ride to the playoffs.
Buffalo used a number of different WIT activations to reward and engage different segments of fans, from the Western NY diehards to Bills fans all around the country.
The Bills invited their season ticket holders to an exclusive WIT Prize Wheel, instantly giving away autographed items, Bills merchandise and unique VIP experiences.
Local fans had the chance to come to Orchard Park thanks to a series of WIT sweepstakes, giving away tickets to the Bills games against the Bears and the Panthers.
Finally, the Bills used their in-house preseason TV coverage to promote the Bills Mafia Fan Map. Fans from all over the United States and Canada dropped a pin to show where they were tuning in from.
As September approaches, we can't wait to see all of the great campaigns that our NFL partners will engineer this season!
