WIT created a custom activation that allowed fans to dynamically generate their own personalized pair of “caused out cleats,” combining their favorite team and charity into one exciting, share-worthy design.

To engage fans during the 2023 NBA Playoffs, WIT developed a photo fan wall for the Philadelphia 76ers, where fans everywhere could upload and share photos showing their support, and also enter for a chance to win autographed memorabilia.

The Browns allowed their fans to choose the next logo on the 50-yard line with WIT’s turnkey, seamless Vote-to-Win activation. Fans could instantly make their voices heard by casting their vote with just a few clicks, and the campaign went viral.