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WIT Scavenger Hunt product takes over NHL All-Star Weekend

February 7, 2024

Members of the WIT team gathered in Toronto last weekend to see all of the action throughout NHL All-Star weekend.

From Feb. 1-3, the NHL took over the city with fan fairs, skills challenges and, of course, the All-Star game itself.

WIT Founder & CEO Vaidhy Murti met with Toronto residents Lolu Balogun and Jake Levy from our engineering team as they toured the city and took in all the sights and sounds.

WIT team at NHL All-Star weekend

Murti and crew also got the chance to experience the NHL All-Star Scavenger Hunt, presented by Enterprise and created by WIT. 

Custom hockey pucks around the Fan Fair exhibitions and ScotiaBank Arena used QR codes to direct fans into the scavenger hunt experience. They then had the opportunity to take selfies at each of the seven iconic locations around Toronto for chances to win daily prizes, including tickets to each of the weekend’s marquee events, NHL Shop gift codes, and more.

Sebastian Aho with a QR code to play the WIT Scavenger Hunt

The scavenger hunt product is a great way for teams and brands to activate around big events in a city or venue and drive foot traffic to brand or partner locations. The WIT activation has tons of versatility, allowing teams to choose from a photo upload, text clue input, or QR code scan at each scavenger hunt location. 

Sponsors and brands can be integrated with unique prompts that drive engagement at brick and mortar locations and provide offers for real-time purchases and actions. 

The best part? It’s incredibly easy to set up via WIT’s award-winning service team. 

Reach out to us below to find out how you can use a Scavenger Hunt at your next big event.

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Your team is crushing it IRL, but are you fumbling when it comes to digital engagement? Contact us to find out how we can help you crush your goals.
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